I is an other the secret life of metaphor and how it shapes the way we see the world
Geary's adept explication of the metaphor's role in defining perceptions analyzes how metaphors are used in advertising, scientific discoveries, economics, and politics, as well as how metaphors play in conceptual comprehension and long-term memory.
| Main Author: | Geary, James, 1962- |
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| Format: | Books Print Book |
| Language: | English |
| Published: |
New York :
Harper Perennial,
2012.
|
| Edition: | First Harper Perennial edition. |
| Subjects: |
| Summary: |
Geary's adept explication of the metaphor's role in defining perceptions analyzes how metaphors are used in advertising, scientific discoveries, economics, and politics, as well as how metaphors play in conceptual comprehension and long-term memory. |
|---|---|
| Physical Description: |
viii, 297 pages : illustrations ; 21 cm |
| Bibliography: |
Includes bibliographical references (pages 259-289) and index. |
| ISBN: |
9780061710292 0061710296 |
| Author Notes: |
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