Misbehaving the making of behavioral economics
"Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans--predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth--and change the w...
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| Format: | Books Print Book |
| Language: | English |
| Published: |
New York :
W.W. Norton & Company,
[2015]
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| Edition: | First edition. |
| Subjects: | |
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Table of Contents:
- I. Beginnings : 1970-78. Supposedly irrelevant factors ; The endowment effect ; The list ; Value theory ; California dreamin' ; The gauntlet
- II. Mental accounting : 1979-85. Bargains and rip-offs ; Sunk costs ; Buckets and budgets ; At the poker table
- III. Self-Control : 1975-88. Willpower No problem ; The Planner and the doer
- Interlude. Misbehaving in the real world
- IV. Working With Danny : 1984-85. What seems fair? ; Fairness games ; Mugs
- V. Engaging with the economics profession: 1986-94. The debate begins ; Anomalies ; Forming a team ; Narrow framing on the Upper East Side
- VI. Finance : 1983-2003. The beauty contest ; Does the stock market overreact?; The reaction to overreaction ; The price Is not right ; The battle of closed-end funds ; Fruit flies, icebergs, and negative stock prices
- VII. Welcome to Chicago : 1995-present . Law schooling ; The offices ; Football ; Game shows
- VIII. Helping out : 2004-present. Save more tomorrow ; Going public ; Nudging in the U.K. ; Conclusion: What is next?
