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Franchise the golden arches in Black America

"From civil rights to Ferguson, Franchise reveals the untold history of how fast food became one of the greatest generators of black wealth in America. Often blamed for the rising rates of obesity and diabetes among black Americans, fast food restaurants like McDonald's have long symbolize...

Full description

Main Author: Chatelain, Marcia, 1979- (Author)
Format: Books Print Book
Language: English
Published: New York, NY : Liveright Publishing Corporation, a division of W. W. Norton & Company, [2020]
Edition: First edition.
Subjects:
Fast food restaurants > United States.
Franchises (Retail trade) > United States.
Business enterprises > Purchasing > United States.
African Americans > Civil rights.
Race discrimination > United States.
African Americans > Economic conditions.
Table of Contents:
  • Introduction: from sit-in to drive-thru
  • Fast food civil rights
  • Burgers in the age of black capitalism
  • The burger boycott and the ballot box
  • Bending the golden arches
  • Black America, brought to you by...
  • A fair share of the pie
  • The miracle of the golden arches
  • Conclusion: bigger than a hamburger.

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