The ride of a lifetime lessons learned from 15 years as CEO of the Walt Disney Company
Robert Iger became CEO of The Walt Disney Company in 2005, during a difficult time. Competition was more intense than ever and technology was changing faster than at any time in the company's history. His vision came down to three clear ideas: Recommit to the concept that quality matters, embra...
| Main Author: | Iger, Robert (Author) |
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| Format: | Books Print Book |
| Language: | English |
| Published: |
New York :
Random House, an imprint and division of Penguin Random House LLC,
[2019]
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| Edition: | First edition. |
| Subjects: |
| Summary: |
Robert Iger became CEO of The Walt Disney Company in 2005, during a difficult time. Competition was more intense than ever and technology was changing faster than at any time in the company's history. His vision came down to three clear ideas: Recommit to the concept that quality matters, embrace technology instead of fighting it, and think bigger -- think global -- and turn Disney into a stronger brand in international markets. Twelve years later, Disney is the largest, most respected media company in the world, counting Pixar, Marvel, Lucasfilm, and 21st Century Fox among its properties. Its value is nearly five times what it was when Iger took over. Now Iger shares the lessons he's learned while running Disney and leading its 200,000 employees, and he explores the principles that are necessary for true leadership. |
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| Item Description: |
Includes index. |
| Physical Description: |
xxiii, 246 pages, 8 unnumbered pages of plates : color illustrations ; 25 cm |
| ISBN: |
9780399592096 0399592091 |
| Author Notes: |
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