What is LEGO?

"The LEGO toy company was founded in 1934 by a Danish carpenter who loved making wooden pull toys. From its humble beginnings, the company has lived up to its name--which comes from the Danish phrase meaning to always "play well"--encouraging children to use their imagination and buil...

Full description

Main Author: O'Connor, Jim (Author)
Other Authors: Hammond, Ted (Illustrator)
Format: Books Print Book
Language: English
Published: New York : Penguin Workshop, an imprint of Penguin Random House LLC, [2020]
Series: What is--? (Penguin Workshop (Firm))
Subjects:
Summary: "The LEGO toy company was founded in 1934 by a Danish carpenter who loved making wooden pull toys. From its humble beginnings, the company has lived up to its name--which comes from the Danish phrase meaning to always "play well"--encouraging children to use their imagination and build whatever they can dream up. In this book, author Jim O'Connor describes how a simple concept--small plastic bricks that snap together--morphed into a cultural phenomenon"--
Item Description: "An official WhoHQ book" -- Cover.
"16 pages of photos inside!" -- Cover.
"This book is not authorized, licensed, or endorsed by the LEGO Group or any affiliate." -- Cover.
Physical Description: 108 pages, 16 unnumbered pages of plates : illustrations, map ; 20 cm
Audience: Ages 8-12
Bibliography: Includes bibliographical references (page 108).
ISBN: 9780593092941
0593092945
9780593092958
0593092953
Author Notes: Jim O'Connor has written several books for Who HQ, including What Is Rock and Roll? , What Was Pompeii? , What Was the Battle of Gettysburg? , and What Were the Twin Towers? He lives in New York City.