The growing season how I built a new life-- and saved an American farm

"One woman's tenacious journey to escape poverty and create a billion-dollar farming business--without ever leaving the land she loved. The youngest of her parents' combined twenty-one children, Sarah Frey grew up on a struggling farm in Southern Illinois, often having to grow, catch,...

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Main Author: Frey, Sarah (Author)
Format: Books Print Book
Language: English
Published: New York : Ballantine Books, [2020]
Edition: First edition.
Subjects:
Summary: "One woman's tenacious journey to escape poverty and create a billion-dollar farming business--without ever leaving the land she loved. The youngest of her parents' combined twenty-one children, Sarah Frey grew up on a struggling farm in Southern Illinois, often having to grow, catch, or hunt her own dinner. She spent much of her early childhood dreaming of running away to Hollywood, Chicago--or really anywhere with central heating. At fifteen, she moved out of her family home and started her own fresh produce delivery business with nothing more than an old pickup truck. Two years later, when the family farm faced inevitable foreclosure, Sarah gave up on her dreams of escape, and, at seventeen, took over the farm and started her own produce company there. Refusing to play by traditional rules, Sarah talked her way into suit-filled boardrooms, made deals with the nation's largest retailers, and became so legendary that the Harvard Business School published a case study on her negotiation skills. Today, Sarah's family-operated company, Frey Farms, has sold more than a billion dollars' worth of fresh produce, beverages, and consumer packaged goods, and has become one of America's largest fresh produce suppliers, with farmland spread across seven states. Thanks to the millions of melons and pumpkins she sells annually, Sarah has been dubbed "America's Pumpkin Queen" by the national press. The Growing Season tells the inspiring story of how a scrappy rural childhood gave Sarah the grit and resiliency to take risks that paid off in unexpected ways. Rather than leaving her community, Sarah found adventure and opportunity in one of the most forgotten parts of our country. With fearlessness and creativity, she literally dug her destiny out of the dirt"--
Physical Description: xv, 251 pages ; 24 cm
ISBN: 9780593129395
0593129393
Author Notes: Sarah Frey has been described by The New York Times as "the Pumpkin Queen of America." She sells more pumpkins than any other producer in the United States. Her family business, Frey Farms, plants thousands of acres of fruits and vegetables in Florida, Georgia, Missouri, Arkansas, Illinois, Indiana, and West Virginia. With a mission to end food waste in the fresh produce industry, the family makes natural food products and beverages from imperfect or "ugly fruit." Inspired by her humble beginnings and early life on the farm, she continues to create opportunities for those living and working in rural communities. Frey lives in Southern Illinois and is raising her two sons, William and Luke, on the same family farm where she grew up.