The catalyst how to change anyone's mind

"The Catalyst identifies the key barriers to change and how to mitigate them. You'll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organizational...

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Bibliographic Details

Main Author:	Berger, Jonah (Author)
Format:	Books Print Book
Language:	English
Published:	New York, NY : Simon & Schuster, 2020.
Edition:	First Simon & Schuster hardcover edition.
Subjects:	Change (Psychology) Persuasion (Psychology) Self-help publications.
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