Who was Levi Strauss?
"As a young working-class German immigrant, Levi Strauss left his family's dry goods business in New York City to journey out west for the California Gold Rush. Only Levi wasn't looking for gold--he wanted to provide the miners with sturdy clothes to wear while they worked in the dusty river beds. H...
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| Format: | Books Print Book |
| Language: | English |
| Published: |
New York :
Penguin Workshop,
[2021]
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| Series: | Who was-- ?
Who HQ NOW. |
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Table of Contents:
- Who was Levi Strauss?
- Life in Bavaria
- Coming to America
- California, here I come
- Natural salesman
- The West opens up
- Merchant prince of the Pacific Coast
- The birth of blue jeans
- Blue jean fever
- Levi's workers
- Sharing the wealth
- The Levi legacy
- Levi's today
- Timelines.
