The tipping point how little things can make a big difference
New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. These are social epidemics, and the moment when they take off, when they reac...
| Main Author: | Gladwell, Malcolm, 1963- |
|---|---|
| Format: | Kits Kit Books Print Book Kit Audiobooks Kit |
| Language: | English |
| Published: |
New York, NY :
Hachette Audio,
Â2007.
|
| Edition: | Unabridged. |
| Subjects: |
Table of Contents:
- The three rules of epidemics
- The law of the few: connectors, mavens, and salesmen
- The stickiness factor: Sesame Street, Blue's Clues, and the educational virus
- The power of context (part one): Bernie Goetz and the rise and fall of New York City crime
- The power of context (part two): the magic number one hundred and fifty
- Case study: rumors, sneakers, and the power of translation
- Case study: suicide, smoking, and the search for the unsticky cigarette
- Conclusion: focus, test, and believe.