Graphic design for everyone understand the building blocks so you can do it yourself

Create your own blog, logo, website, and much more. Trying to give your blog extra visual impact? Need a new look for a personal, business, or community project? With this beginner's guide to graphic design, you'll be able to do this and much more! There have never been more opportunities to promote...

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Bibliographic Details
Other Authors: Skene, Rona (Editor), Caldwell, Cath (Editor)
Format: Books Print Book
Language:English
Published: London ; New York : Dorling Kindersley Limited, 2019.
Edition:First American edition.
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Summary:Create your own blog, logo, website, and much more. Trying to give your blog extra visual impact? Need a new look for a personal, business, or community project? With this beginner's guide to graphic design, you'll be able to do this and much more! There have never been more opportunities to promote yourself online or in print, but to succeed you need to master the art of visual communication - combining the building blocks of type, image, and colour into an appealing, accessible message. Graphic Design for Everyone is your guide right from the start of the process, showing you first how to define your brand, your message and your audience. Learn the basic principles and language of design and how to use the building blocks successfully. Find out how to create a brand plan, discover how a typeface sets the mood, and learn to use colour theory for maximum impact. Gain inspiration from real-life examples in a wide range of styles, and workshops that help you to focus on the right solutions for you. Once you've learned the basics, turn to the ten design projects to help you create your own designs. From letterheads and business stationery to a marketing brochure and online shop, each project shows you how to assemble your design toolkit and use it for stunning results. And to complete the process, there's plenty of practical advice on publishing online, dealing with printers, and commissioning professional designers. Whether you're a complete newcomer to design or keen to build on what you know, Graphic Design for Everyone is the only resource you'll ever need.
Item Description:Includes index.
"Understand the building blocks so you can do it yourself."--Cover
Physical Description:224 pages : illustrations (chiefly color) ; 24 cm
ISBN:9781465481801
146548180X
9780241343814
024134381X
Author Notes:Cath Caldwell (consultant) is Senior Lecturer in Graphic Design at Central Saint Martins, the world-leading center for art and design education. She is a former Design Director at ELLE UK and has also worked for the Guardian , BBC Worldwide, and Condé Nast in New York. She is the author of two books on graphic design and a cofounder of the Editorial Designers Organization.