The cult of creativity a surprisingly recent history
"Samuel Weil Franklin shows that in postwar America, the newfangled term "creativity" was the product of campaigns to harness the power of the individual to the demands of capitalist production and global hegemony. Franklin reveals that the champions of creativity were psychologists, educators, and...
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| Format: | Books Print Book |
| Language: | English |
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Chicago, IL :
The University of Chicago Press,
2023.
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Table of Contents:
- Introduction
- Between the commonplace and the sublime
- The birth of brainstorming
- Creativity as self-actualization
- Synectics at the shoe
- The creative child
- Revolution on Madison Avenue
- Creativity is dead...
- From progress to creativity
- Long live creativity
- Conclusion: What is to be done?
