A story is a deal how to use the science of storytelling to lead, motivate and persuade
In this highly anticipated follow-up to the Sunday Times bestseller The Science of Storytelling, acclaimed story guru Will Storr shows you how to engage and influence your audience to create irresistible pitches, build passionate brand loyalty, motivate teams and lead with effectiveness and charisma...
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| Main Author: | |
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| Format: | Books Print Book |
| Language: | English |
| Published: |
London :
Piatkus,
2025.
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| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | on1494980510 | ||
| 003 | OCoLC | ||
| 005 | 20250623140800.0 | ||
| 008 | 250205s2025 enk b 001 0 eng d | ||
| 020 | |a 9780349437231 |q (hardcover) | ||
| 020 | |a 0349437238 |q (hardcover) | ||
| 035 | |a (OCoLC)1494980510 | ||
| 040 | |a IG# |b eng |e rda |c IG# |d UBY |d OCLCO | ||
| 050 | 4 | |a PN145 |b .S767 2025 | |
| 082 | 0 | 4 | |a 808.543 |
| 100 | 1 | |a Storr, Will, |e author. | |
| 245 | 1 | 2 | |a A story is a deal : |b how to use the science of storytelling to lead, motivate and persuade / |c Will Storr. |
| 264 | 1 | |a London : |b Piatkus, |c 2025. | |
| 300 | |a 348 pages ; |c 23 cm | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a unmediated |b n |2 rdamedia | ||
| 338 | |a volume |b nc |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 520 | 0 | |a In this highly anticipated follow-up to the Sunday Times bestseller The Science of Storytelling, acclaimed story guru Will Storr shows you how to engage and influence your audience to create irresistible pitches, build passionate brand loyalty, motivate teams and lead with effectiveness and charisma. Using the latest findings from social psychology, evolutionary psychology, organisational psychology and neuroscience, A Story is a Deal argues that we won't unlock the true power of story if we treat it merely as something we read on a page, see on a screen or hear in a speech. Storr shows how successful stories possess us and shape identities, which changes beliefs, drives action and achieves extraordinary results. With examples ranging from Aztec rituals to Apple's legendary advertising successes (and long-forgotten fails), A Story is a Deal lays out a revolutionary new method for creating the most persuasive by harnessing the power of our storytelling brains. | |
| 650 | 0 | |a Authorship. | |
| 650 | 0 | |a Storytelling. | |
| 650 | 0 | |a Fiction |x Technique. | |
| 650 | 0 | |a Narration (Rhetoric) |x Psychological aspects. | |
| 994 | |a C0 |b PCB | ||
| 949 | |a schlow |b SANON |c 808.546 STO |d i |e 39635104749061 |f 796458 |g ddc |j 05/20/2025 | ||
| 999 | |a 501644 | ||
