The glory of giving everything the Taylor Swift business model
"Packed with timeless lessons, The Glory of Giving Everything: The Taylor Swift Business Model delves into the extraordinary business dynamics behind Taylor Swift's career. This book addresses how Swift has not only revolutionized the music industry but has also created a sustainable brand that reso...
| Main Author: | |
|---|---|
| Format: | Books Print Book |
| Language: | English |
| Published: |
Hoboken, New Jersey :
Wiley,
[2025]
|
| Subjects: | |
| Tags: |
No Tags, Be the first to tag this record!
|
| Summary: | "Packed with timeless lessons, The Glory of Giving Everything: The Taylor Swift Business Model delves into the extraordinary business dynamics behind Taylor Swift's career. This book addresses how Swift has not only revolutionized the music industry but has also created a sustainable brand that resonates deeply with fans. The author provides valuable insights on leveraging personal branding, fan engagement, and innovative marketing in today's competitive landscape. It is designed for entrepreneurs, marketers, and fans alike who want to glean insights from one of the most iconic figures in modern entertainment. Whether you're a lifelong Swiftie or new to her world, this book will inspire you to elevate your own business strategies and embrace the artistry of entrepreneurship."-- Provided by publisher. |
|---|---|
| Physical Description: | 240 pages |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781394331444 1394331444 |
| Author Notes: | CRYSTAL HARYANTO works in economic consulting in San Francisco. She graduated with High Honors from UC Berkeley in 2023 with degrees in economics, cognitive science, and public policy. She was a two-time winner of the Cal Alumni Leadership Award. She founded Artistry, Policy, & Entrepreneurship: Taylor's Version, a course that received global media coverage, including a televised broadcast on CBS. Crystal's work as a philanthropist has taken her to Bulgaria, where she taught ballet to Syrian refugee children, and Zambia, where she delivered bicycles to villagers in schools, health clinics, and dairy farms. thegloryofgivingeverything.com |
