Improving sales and revenue forecasts in uncertain markets
Companies rely on their sales pipeline to forecast future revenue, but most struggle with developing accurate forecasts. This is challenging for companies that are project-based and rapidly growing in their core market, or who are pursuing adjacent markets. Ajay Patel explains why this has been a pe...
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| Format: | Downloads eMagazine Magazines eMagazine |
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| Language: | English |
| Published: |
Cleveland :
SMA Inc..
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| Series: | Improving Sales and Revenue Forecasts in Uncertain Markets.
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| Subjects: | |
| Online Access: | Read eMagazine in Libby. |
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| 520 | |a Companies rely on their sales pipeline to forecast future revenue, but most struggle with developing accurate forecasts. This is challenging for companies that are project-based and rapidly growing in their core market, or who are pursuing adjacent markets. Ajay Patel explains why this has been a persistent problem but gives guidance to more accurately forecast revenues. | ||
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