How to eat an elephant one voter at a time

After Donald Trump won the 2024 election, Sarah Longwell did what she's done nearly every week for the past eight years: She sat down with voters. She conducted hundreds of focus groups, listening to thousands of ordinary Americans--Republicans, Democrats, and the politically homeless--with the goal...

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Bibliographic Details
Main Author: Longwell, Sarah (Author)
Other Authors: Last, Jonathan V., 1974- (writer of foreword.)
Format: Books Print Book
Language:English
Published: New York : St. Martin's Press, 2026.
Edition:First edition.
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Table of Contents:
  • PART I: WHAT WE HAVE HERE IS A FAILURE TO COMMUNICATE
  • Listen
  • The Elephant in the Room
  • Focus Groupie
  • ABC: Always Be Communicating
  • The Great American Media Crack-Up
  • PART II: WHO ARE THESE VOTERS, ANDWHAT DO THEY WANT?
  • Anatomy of a Swing Voter
  • It's the Affordability, Stupid
  • Border Blues
  • Persuasion and Its Possibilities
  • Trans-America
  • Republicans are from Mars; Democrats are fromVenus
  • Character Doesn't Count
  • Trump's Children
  • Conspiracyland
  • PART III: WE'RE NOT GOING BACK
  • A Lesbian Former Republican, a Black Presidential Candidate, and Darth Vader's Daughter Walk into aBar . . .
  • RIP GOP
  • PART IV: CONCEPTS OF A PLAN
  • Wartime Generals
  • Offense
  • Put a Quarter in the Machine