How to write and give a speech a practical guide for executives, PR people, managers, fund-raisers, politicians, educators, and anyone who has to make every word count

Main Author: Detz, Joan.
Format: Books Print Book
Language: English
Published: New York : St. Martin's Press, 1992.
Edition: 2nd ed.
Subjects:
Table of Contents:
  • So you've been asked to give a speech ... now what?
  • Assessing your audience
  • Where and when will you speak?
  • How to research a speech
  • Writing the speech
  • How to make it simple
  • Style
  • Humor: what works, what doesn't, and why
  • Special-occasion speeches
  • The nitty-gritty details
  • Delivery
  • Media coverage
  • International speeches
  • Speakers Bureaus
  • Speechwriters: how to hire one ... how to work with one
  • Appendix: useful reference boooks from the author's personal library.