INTRODUCTION Obesity is the dominant unmet global health issue, with Western countries topping the list. - World Health OrganizationSet the soul of thy son aright, and all the rest will be added hereafter! - Saint John ChrysostomThis book is not a memoir, but it is undeniably grounded in a singular personal experience. My experience was not, for those hoping for something juicy, a moment of childhood drama. Nor was it anything that led to any form of spiritual or true psychological revelation. Compared to the harrowing tribulations that so much of the worlds population endures, it was, when all is said and done, rather mundane and petty. Here it is: Some guy called me fatso. Specifically, he screamed: "Watch it, fatso!" Here I should note that I deserved the abuse; after all, I had opened my car door into a busy street without looking into my side mirror first, and so had nearly decapitated the poor fellow. I could have killed him. But why... fatso? Could it be because I was indeed forty pounds overweight? Or that I could not fit into any of my clothes, even the ones I got at the Gap that were labeled "relaxed" (which, come to think of it, I wasnt), let alone the ones considered "baggy" (which, again come to think of it, I was)? Could it be because I had to back up ten feet so as to get my entire face into the bathroom mirror to shave every morning? Or that when I dined with friends they hid their small pets and seemed to guard their plates, one arm curled around them, as if I might plunge my fork into their juicy pieces of duck and make off with them? Im obviously joking about the latter, but the point is that the insult hit home. In upwardly mobile, professional America, being fat - and having someone actually notice it and say something about it - is almost as bad as getting caught reading Playboy in your parents bedroom when youre ten. Shame shame shame. Fatness was hardly a new issue for me. My wife and my physician had been after me for some time to do something about my problem, the former quite gingerly, the latter not so. My doctor, in fact, had recently suggested that I consider a new weight loss medication. At the time, I had promptly brushed the idea aside. Now, the sting still fresh, I reconsidered: Why not? And so, for the next nine months, I put all of my extra energy into the task of shedding my excess avoirdupois. In modern America, this, I would find, was a rite in itself, replete with its own social institutions (health clubs), tonics (Meridia), taboos (Krispy Kreme), and aspirational totems (Levis 501 regular cuts). I was apparently ready for this rite, for, to my delight, I slowly but surely lost the weight. What followed was encouraging, if somewhat predictable: congratulations from friends for "sticking to it"; enhanced self-esteem; a new wardrobe; a newfound confidence and spring in my step; phone calls from J.Lo. and Julia. Yet the more I contemplated my success, the more I came to see it Excerpted from Fat Land: How Americans Became the Fattest People in the World by Greg Critser All rights reserved by the original copyright owners. Excerpts are provided for display purposes only and may not be reproduced, reprinted or distributed without the written permission of the publisher.