The tipping point how little things can make a big difference

New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. These are social epidemics, and the moment when they take off, when they reac...

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Bibliographic Details
Main Author: Gladwell, Malcolm, 1963-
Format: Audiobooks Audiobook (CD)
Language:English
Published: New York : Time Warner AudioBooks, p2005.
Edition:Abridged.
Subjects:
Online Access:Go to Downloadable Audiobook Here.
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MARC

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520 |a New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point. 
530 |a Issued also on cassette. 
650 0 |a Social change. 
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650 0 |a Contagion (Social psychology) 
650 0 |a Causation. 
650 0 |a Context effects (Psychology) 
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