Made to stick why some ideas survive and others die
Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we...
| Main Author: | Heath, Chip. |
|---|---|
| Other Authors: | Heath, Dan, 1973- |
| Format: | Books Print Book |
| Language: | English |
| Published: |
New York :
Random House,
c2007.
|
| Edition: | 1st ed. |
| Subjects: |