Made to stick why some ideas survive and others die

Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve t...

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Bibliographic Details

Main Author:	Heath, Chip
Other Authors:	Heath, Dan, 1973-
Format:	Books Print Book
Language:	English
Published:	New York : Random House, c2007.
Edition:	1st ed.
Subjects:	Social psychology. Contagion (Social psychology) Context effects (Psychology)
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