Made to stick why some ideas survive and others die
Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we...
Main Author: | Heath, Chip. |
---|---|
Other Authors: | Heath, Dan, 1973- |
Format: | Books Print Book |
Language: | English |
Published: |
New York :
Random House,
c2007.
|
Edition: | 1st ed. |
Subjects: |
Table of Contents:
- Introduction: What sticks?
- 1. Simple
- 2. Unexpected
- 3. Concrete
- 4. Credible
- 5. Emotional
- 6. Stories
- Epilogue: What sticks.