Words that work it's not what you say, it's what people hear

Communications expert Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. Luntz has used his knowledge of words to help more than two dozen Fortune 500 companies grow. He tells us why Rupert Murdoch's s...

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Bibliographic Details

Main Author:	Luntz, Frank I.
Format:	Books Print Book
Language:	English
Published:	New York : Hyperion, c2007.
Edition:	1st ed.
Subjects:	English language > United States > Rhetoric. Persuasion (Rhetoric) > Political aspects. Mass media and language. Popular culture > United States. Critical thinking. Communication in politics.
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