Words that work it's not what you say, it's what people hear
Communications expert Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. Luntz has used his knowledge of words to help more than two dozen Fortune 500 companies grow. He tells us why Rupert Murdoch...
| Main Author: | Luntz, Frank I. |
|---|---|
| Format: | Books Print Book |
| Language: | English |
| Published: |
New York :
Hyperion,
c2007.
|
| Edition: | 1st ed. |
| Subjects: |
Table of Contents:
- The ten rules of effective language
- Preventing message mistakes
- Old words, new meaning
- How "words that work" are created
- Be the message
- Words we remember
- Corporate case studies
- Political case studies
- Myths and realities about language and people
- What we REALLY care about
- Personal language for personal scenarios
- Twenty-one words and phrases for the twenty-first century.