What would Google do?
A manual for survival and success that asks the most important question today's leaders, in any industry, can ask themselves: What would Google do? To demonstrate how to emulate Google, Jarvis lays out his laws of what he calls "the new Google century," including such insights as: Thi...
| Main Author: | Jarvis, Jeff, 1954- |
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| Format: | Books Print Book |
| Language: | English |
| Published: |
New York, NY :
Collins Business,
c2009.
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| Edition: | 1st ed. |
| Subjects: |
| Summary: |
A manual for survival and success that asks the most important question today's leaders, in any industry, can ask themselves: What would Google do? To demonstrate how to emulate Google, Jarvis lays out his laws of what he calls "the new Google century," including such insights as: Think distributed; Become a platform; Join the post-scarcity, open-source, gift economy; The middleman has died; Your worst customers are your best friends and your best customers are your partners; Do what you do best and link to the rest; Get out of the way; Make mistakes well; and more. He applies these principles not just to emerging technologies and the Internet, but to other industries--telecommunications, airlines, television, government, healthcare, education, journalism, and, yes, book publishing--showing ultimately what the world would look like if Google ran it. The result will change the way readers ask questions and solve problems.--From publisher description. |
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| Item Description: |
Includes index. |
| Physical Description: |
ix, 257 p. ; 24 cm. |
| ISBN: |
9780061709715 0061709719 |