What would Google do?
A manual for survival and success that asks the most important question today's leaders, in any industry, can ask themselves: What would Google do? To demonstrate how to emulate Google, Jarvis lays out his laws of what he calls "the new Google century," including such insights as: Think distributed;...
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| Main Author: | |
|---|---|
| Format: | Books Print Book |
| Language: | English |
| Published: |
New York, NY :
Collins Business,
c2009.
|
| Edition: | 1st ed. |
| Subjects: | |
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| 003 | OCoLC | ||
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| 100 | 1 | |a Jarvis, Jeff, |d 1954- | |
| 245 | 1 | 0 | |a What would Google do? / |c Jeff Jarvis. |
| 250 | |a 1st ed. | ||
| 260 | |a New York, NY : |b Collins Business, |c c2009. | ||
| 300 | |a ix, 257 p. ; |c 24 cm. | ||
| 500 | |a Includes index. | ||
| 520 | |a A manual for survival and success that asks the most important question today's leaders, in any industry, can ask themselves: What would Google do? To demonstrate how to emulate Google, Jarvis lays out his laws of what he calls "the new Google century," including such insights as: Think distributed; Become a platform; Join the post-scarcity, open-source, gift economy; The middleman has died; Your worst customers are your best friends and your best customers are your partners; Do what you do best and link to the rest; Get out of the way; Make mistakes well; and more. He applies these principles not just to emerging technologies and the Internet, but to other industries--telecommunications, airlines, television, government, healthcare, education, journalism, and, yes, book publishing--showing ultimately what the world would look like if Google ran it. The result will change the way readers ask questions and solve problems.--From publisher description. | ||
| 650 | 0 | |a Information technology |x Management. | |
| 650 | 0 | |a Technological innovations. | |
| 650 | 0 | |a Creative ability in business. | |
| 650 | 0 | |a Management. | |
| 610 | 2 | 0 | |a Google (Firm). |
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