Googled the end of the world as we know it

A revealing, forward-looking examination of the outsize influence Google has had on the changing media landscape, telling the story of how it formed and crashed into traditional media businesses--from newspapers to books, to television, to movies, to telephones, to advertising, to Microsoft.

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Bibliographic Details
Main Author: Auletta, Ken
Format: Books Print Book
Language:English
Published: New York : Penguin Press, 2009.
Subjects:
Online Access:Go to Downloadable eBook Here.
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003 OCoLC
005 20170616144000.0
008 090701s2009 nyu b 001 0 eng
010 |a  2009024770 
020 |a 9781594202353 
020 |a 1594202354 
035 |a (OCoLC)318411527 
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100 1 |a Auletta, Ken. 
245 1 0 |a Googled :  |b the end of the world as we know it /  |c Ken Auletta. 
260 |a New York :  |b Penguin Press,  |c 2009. 
300 |a xiv, 384 p. ;  |c 25 cm. 
504 |a Includes bibliographical references and index. 
520 |a A revealing, forward-looking examination of the outsize influence Google has had on the changing media landscape, telling the story of how it formed and crashed into traditional media businesses--from newspapers to books, to television, to movies, to telephones, to advertising, to Microsoft. 
505 0 |a Messing with the magic -- Starting in a garage -- Buzz but few dollars (1999-2000) -- Prepping the Google rocket (2001-2002) -- Innocence or arrogance? (2002-2003) -- Google goes public (2004) -- The new evil empire? (2004-2005) -- Chasing the fox (2005-2006) -- War on multiple fronts (2007) -- Waking the government bear -- Google enters adolescence (2007-2008) -- Is "old" media drowning? (2008) -- Compete or collaborate? -- Happy birthday (2008-2009) -- Googled -- Where is the wave taking old media? -- Where is the wave taking Google? 
610 2 0 |a Google (Firm) 
650 0 |a Internet industry  |z United States. 
650 0 |a Web search engines 
650 0 |a Internet searching. 
856 7 8 |u http://link.overdrive.com/?websiteID=288&titleID=278265  |y Go to Downloadable eBook Here.  |x 49819E60-5261-4EE1-A7D2-770722DEB049 
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999 |a 297172