Googled the end of the world as we know it
A revealing, forward-looking examination of the outsize influence Google has had on the changing media landscape, telling the story of how it formed and crashed into traditional media businesses--from newspapers to books, to television, to movies, to telephones, to advertising, to Microsoft.
| Main Author: | Auletta, Ken. |
|---|---|
| Format: | Books Print Book |
| Language: | English |
| Published: |
New York :
Penguin Press,
2009.
|
| Subjects: | |
| Online Access: |
Go to Downloadable eBook Here. |
Table of Contents:
- Messing with the magic
- Starting in a garage
- Buzz but few dollars (1999-2000)
- Prepping the Google rocket (2001-2002)
- Innocence or arrogance? (2002-2003)
- Google goes public (2004)
- The new evil empire? (2004-2005)
- Chasing the fox (2005-2006)
- War on multiple fronts (2007)
- Waking the government bear
- Google enters adolescence (2007-2008)
- Is "old" media drowning? (2008)
- Compete or collaborate?
- Happy birthday (2008-2009)
- Googled
- Where is the wave taking old media?
- Where is the wave taking Google?