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Switch how to change things when change is hard

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Offers insight into the difficult nature of lasting change, presenting metaphorical illustrations of the conflict between the instinctual and the intellectual areas of the brain while sharing case stories of successful individuals and organizations.

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Main Author: Heath, Chip
Other Authors: Heath, Dan, 1973-
Format: Audiobooks Audiobook (CD)
Language:English
Published: New York : Random House Audio, 2010.
Subjects:
Change (Psychology)
Audiobooks.
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Summary:Offers insight into the difficult nature of lasting change, presenting metaphorical illustrations of the conflict between the instinctual and the intellectual areas of the brain while sharing case stories of successful individuals and organizations.
Item Description:Unabridged.
Compact discs.
Physical Description:6 sound discs : digital ; 4 3/4 in.
ISBN:9780739376966
0739376969
Author Notes:Chip Heath, is an American bestselling author, and speaker. He, along with his brother Dan Heath, has co-authored three books, Switch: How to Change Things When Change Is Hard, Made to Stick: Why Some Ideas Survive and Others Die, and Decisive. He is also a columnist for Fast Company magazine. Made to Stick, was named the Best Business Book of the Year, was on the BusinessWeek bestseller list for 24 months, and has been translated into 29 languages. In 2013, his title Decisive made The New York Times Best Seller List.

(Bowker Author Biography)

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