Switch how to change things when change is hard

Offers insight into the difficult nature of lasting change, presenting metaphorical illustrations of the conflict between the instinctual and the intellectual areas of the brain while sharing case stories of successful individuals and organizations.

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Bibliographic Details
Main Author: Heath, Chip
Other Authors: Heath, Dan, 1973-
Format: Audiobooks Audiobook (CD)
Language:English
Published: New York : Random House Audio, 2010.
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100 1 |a Heath, Chip. 
245 1 0 |a Switch  |h [compact disc] :  |b how to change things when change is hard /  |c Chip Heath and Dan Heath. 
260 |a New York :  |b Random House Audio,  |c 2010. 
300 |a 6 sound discs :  |b digital ;  |c 4 3/4 in. 
500 |a Unabridged. 
500 |a Compact discs. 
520 |a Offers insight into the difficult nature of lasting change, presenting metaphorical illustrations of the conflict between the instinctual and the intellectual areas of the brain while sharing case stories of successful individuals and organizations. 
650 0 |a Change (Psychology) 
655 4 |a Audiobooks. 
700 1 |a Heath, Dan,  |d 1973- 
994 |a C0  |b PCB 
949 |a CCL  |b CavABnD  |c AUDIO 303.4 He  |d i  |e 39241502821148  |f 438446  |g avddc  |i 6 CDs  |j 02/25/2010 
999 |a 303164