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Switch how to change things when change is hard

In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. "Switch "shows that successful changes follow a pattern, a pattern you can use to...

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Main Author: Heath, Chip.
Other Authors: Heath, Dan, 1973-
Format: Books Print Book
Language: English
Published: New York : Broadway Books, 2010.
Edition: 1st ed.
Subjects:
Change (Psychology)
Summary: In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. "Switch "shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
Physical Description: 305 p. ; 22 cm.
Bibliography: Includes bibliographical references (p. [267]-292) and index.
ISBN: 9780385528757
0385528752
Author Notes: Chip Heath, is an American bestselling author, and speaker. He, along with his brother Dan Heath, has co-authored three books, Switch: How to Change Things When Change Is Hard, Made to Stick: Why Some Ideas Survive and Others Die, and Decisive. He is also a columnist for Fast Company magazine. Made to Stick, was named the Best Business Book of the Year, was on the BusinessWeek bestseller list for 24 months, and has been translated into 29 languages. In 2013, his title Decisive made The New York Times Best Seller List.

(Bowker Author Biography)

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