The referral engine teaching your business to market itself
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| Main Author: | |
|---|---|
| Format: | Books Print Book |
| Language: | English |
| Published: |
New York :
Portfolio,
2010.
|
| Subjects: | |
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MARC
| LEADER | 00000cam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | ocn466335762 | ||
| 003 | OCoLC | ||
| 005 | 20100802144200.0 | ||
| 008 | 091214s2010 nyu 001 0 eng | ||
| 010 | |a 2009049521 | ||
| 020 | |a 9781591843115 | ||
| 020 | |a 1591843111 | ||
| 035 | |a (OCoLC)466335762 | ||
| 040 | |a DLC |c DLC |d BTCTA |d YDXCP |d C#P |d BWX |d CDX |d PCB | ||
| 050 | 0 | 0 | |a HF5438.25 |b .J36 2010 |
| 082 | 0 | 0 | |a 658.8/72 |2 22 |
| 100 | 1 | |a Jantsch, John. | |
| 245 | 1 | 4 | |a The referral engine : |b teaching your business to market itself / |c John Jantsch. |
| 260 | |a New York : |b Portfolio, |c 2010. | ||
| 300 | |a 243 p. ; |c 24 cm. | ||
| 500 | |a Includes index. | ||
| 505 | 0 | |a The realities of referral -- The qualities of referral -- The path to referral -- The referral system view -- Your authentic strategy -- Content as marketing driver -- Convergence strategies -- Your customer network -- The strategic partner network -- Ready to receive -- Referral-specific campaigns -- Snack-sized suggestions -- Workshop. | |
| 650 | 0 | |a Business referrals. | |
| 650 | 0 | |a Viral marketing. | |
| 650 | 0 | |a Word-of-mouth advertising. | |
| 938 | |a Baker and Taylor |b BTCP |n BK0008662016 | ||
| 938 | |a YBP Library Services |b YANK |n 3219678 | ||
| 938 | |a Blackwell Book Service |b BBUS |n R7847229 |c $25.95 | ||
| 938 | |a Coutts Information Services |b COUT |n 11446459 | ||
| 994 | |a C0 |b PCB | ||
| 949 | |a schlow |b SANON |c 658.872 JAN |d i |e 39635102689104 |f 448957 |g ddc |j 07/27/2010 | ||
| 999 | |a 308312 | ||
