The referral engine teaching your business to market itself
| Main Author: | Jantsch, John. |
|---|---|
| Format: | Books Print Book |
| Language: | English |
| Published: |
New York :
Portfolio,
2010.
|
| Subjects: |
Table of Contents:
- The realities of referral
- The qualities of referral
- The path to referral
- The referral system view
- Your authentic strategy
- Content as marketing driver
- Convergence strategies
- Your customer network
- The strategic partner network
- Ready to receive
- Referral-specific campaigns
- Snack-sized suggestions
- Workshop.