Cover Image

The zen of social media marketing an easier way to build credibility, generate buzz, and increase revenue

"In 'The Zen of Social Media Marketing', Shama Hyder Kabani, social media expert and president of The Marketing Zen Group (MarketingZen.com), teachesyou the "Zen" of social media marketing: how to use the most popular social media tools to find marketing nirvana" --Cove...

Full description

Main Author: Kabani, Shama Hyder.
Format: Books Print Book
Language: English
Published: Dallas, Tex. : [Jackson, TN] : Benbella Books ; Distributed by Perseus Distribution, c2010.
Subjects:
Internet marketing.
Social media.
Online social networks.
Summary: "In 'The Zen of Social Media Marketing', Shama Hyder Kabani, social media expert and president of The Marketing Zen Group (MarketingZen.com), teachesyou the "Zen" of social media marketing: how to use the most popular social media tools to find marketing nirvana" --Cover, p. 4.
Physical Description: xviii, 186 p. : ill. ; 23 cm.
ISBN: 9781935251736 (pbk.) :
1935251732 (pbk.)
Author Notes: Shama Kabani (formerly Hyder) is the founder of The Marketing Zen Group, a full-service online marketing firm that serves clients around the world. Fast Company has dubbed her "an online marketing shaman and a millennial master of the universe." She holds a Masters degree in Organizational Communication from the University of Texas at Austin. Her Web sites, marketingzen.com and Shama.tv have turned into high-traffic destinations for people looking for advice on how to successfully market their businesses online. Companies of all sizes and the media look to Shama to guide them when it comes to the vast world of social media marketing. She has been named one of the 10 Most Influential and Powerful Women in Social Media and, in 2009, Businessweek honored Shama as one of the Top 25 under 25 entrepreneurs in North America.

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