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The zen of social media marketing an easier way to build credibility, generate buzz, and increase revenue

"In 'The Zen of Social Media Marketing', Shama Hyder Kabani, social media expert and president of The Marketing Zen Group (MarketingZen.com), teachesyou the "Zen" of social media marketing: how to use the most popular social media tools to find marketing nirvana" --Cover, p. 4.

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Main Author: Kabani, Shama Hyder
Format: Books Print Book
Language:English
Published: Dallas, Tex. : [Jackson, TN] : Benbella Books ; Distributed by Perseus Distribution, c2010.
Subjects:
Internet marketing.
Social media.
Online social networks.
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Table of Contents:
  • Online marketing basics
  • Websites, blogs, and SEO
  • Social media marketing : what you need to know before you start
  • Facebook
  • Twitter
  • LinkedIn
  • Video : the next frontier
  • Creating a social media policy for your organization
  • A final word on social media : tools for attracting even more business
  • Burning questions and answers : taking questions and dishing out answers and advice
  • Social media marketing case studies : regular folks, great stories.

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