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The thank you economy

Gary Vaynerchuk contends that the people and companies harnessing the word-of-mouth power provided by multiplatform media -- those that can shift their outlook and operations to be more customer-aware and fan-friendly -- will pull away from the pack and profit in today's markets.

Main Author: Vaynerchuk, Gary.
Format: Books Print Book
Language: English
Published: New York : Harper Business, c2011.
Edition: 1st ed.
Subjects:
Customer relations.
Social media.
Branding (Marketing)
Internet marketing.
Management.
Summary: Gary Vaynerchuk contends that the people and companies harnessing the word-of-mouth power provided by multiplatform media -- those that can shift their outlook and operations to be more customer-aware and fan-friendly -- will pull away from the pack and profit in today's markets.
Physical Description: xvi, 240 p., [16] p. of plates : col. ill. ; 22 cm.
Bibliography: Includes bibliographical references.
ISBN: 9780061914188 (hbk.)
0061914185 (hbk.)
9780061914249 (pbk.)
006191424X (pbk.)
Author Notes: Gary Vaynerchuk was born on November 14, 1975 in Babruysk, U.S.S.R. He immigrated to the United States in 1978 with his family and moved to Edison, New Jersey. While in high school, he joined the family business, a liquor store called Shoppers Discount Liquors that his father started. Soon afterward, he became obsessed with collecting wine. He graduated from Mount Ida College in Newton, Massachusetts. He spent every weekend of his college years at his parents' store, re-branding the family business as Wine Library and establishing himself as a respected expert. In 1997, he recognized the importance of e-commerce and he created WineLibrary.com. He started a video blog Wine Library TV in 2006 to share his knowledge and passion for wine.

In the spring of 2009, he and his brother launched VaynerMedia, a social media brand consulting agency. He has written several books including Gary Vaynerchuk's 101 Wines: Guaranteed to Inspire, Delight, and Bring Thunder to Your World, The Thank You Economy, and Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy, Social World.

(Bowker Author Biography)

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