The thank you economy
Gary Vaynerchuk contends that the people and companies harnessing the word-of-mouth power provided by multiplatform media -- those that can shift their outlook and operations to be more customer-aware and fan-friendly -- will pull away from the pack and profit in today's markets.
| Main Author: | Vaynerchuk, Gary. |
|---|---|
| Format: | Books Print Book |
| Language: | English |
| Published: |
New York :
Harper Business,
c2011.
|
| Edition: | 1st ed. |
| Subjects: |
Table of Contents:
- pt. I. Welcome to the thank you economy : How everything has changed, except human nature ; Erasing lines in the sand ; Why smart people dismiss social media, and why they shouldn't
- pt. II. How to win : From the top: instill the right culture ; The perfect date: traditional media meets social ; I'm on a horse: how Old Spice played ping-pong, then dropped the ball ; Intent: quality versus quantity ; Shock and awe
- pt. III. The thank you economy in action : Avaya: going where the people go ; AJ Bombers: communicating with the community ; Joie de Vivre hotels: caring about the big and little stuff ; Irena Vaksman, DDS: a small practice cuts its teeth on social media ; Hank Heyming: a brief example of well-executed culture and intent
- pt. IV. Sawdust : More thoughts on . . .
- pt. V. How to win in the thank you economy, the quick version.