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Onward how Starbucks fought for its life without losing its soul

In 2008, eight years after stepping down as Starbucks' CEO, Schultz returned to oversee the company's operations during a moment in history that left no company unscathed. "Onward" tells the remarkable story of Schultz's return and the company's ongoing transformation.

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Main Author: Schultz, Howard
Other Authors: Gordon, Joanne
Format: Books Print Book
Language:English
Published: [Emmaus, Pa.] : Rodale, c2011.
Subjects:
Starbucks Coffee Company.
Coffee industry > United States.
Coffee > United States > Marketing.
Organizational change > United States.
Leadership > United States.
Schultz, Howard.
Restaurateurs > United States > Biography.
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Summary:In 2008, eight years after stepping down as Starbucks' CEO, Schultz returned to oversee the company's operations during a moment in history that left no company unscathed. "Onward" tells the remarkable story of Schultz's return and the company's ongoing transformation.
Item Description:Includes index.
Physical Description:xv, 350 p. : ill. (chiefly col.) ; 24 cm.
ISBN:9781605292885 (hbk : acid-free paper)
1605292885
Author Notes:Howard Schultz is chairman, president, and chief executive officer of Starbucks. He and his wife have pledged extensive support to help veterans make successful transitions to civilian life through the Schultz Family Foundation's Onward Veterans initiative. He is the author or co-worker of Onward: How Starbucks Fought for Its Life Without Losing Its Soul, Pour Your Heart Into It, and For Love of Country: What Our Veterans Can Teach Us about Citizenship, Heroism, and Sacrifice.

(Bowker Author Biography)

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