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The art of immersion how the digital generation is remaking Hollywood, Madison Avenue, and the way we tell stories

Wired contributing editor Frank Rose introduces readers to the people who are reshaping media for a two-way world--people like Will Wright (The Sims), James Cameron (Avatar), Damon Lindelof (Lost), and dozens of others whose ideas are changing how we play, how we chill, and even how we think.

Main Author: Rose, Frank.
Format: Books Print Book
Language: English
Published: New York : W.W. Norton & Co., c2011.
Edition: 1st ed.
Subjects:
Hays, Sara Light tribute.
Internet entertainment > Social aspects.
Internet marketing > Social aspects.
Entertainment computing > Social aspects.
Internet > Social aspects.
Summary: Wired contributing editor Frank Rose introduces readers to the people who are reshaping media for a two-way world--people like Will Wright (The Sims), James Cameron (Avatar), Damon Lindelof (Lost), and dozens of others whose ideas are changing how we play, how we chill, and even how we think.
Physical Description: 354 p. ; 22 cm.
Bibliography: Includes bibliographical references (p. 321-333) and index.
ISBN: 0393076016 (hbk.)
9780393076011 (hbk.)
Author Notes: Frank Rose is the author of The Sea We Swim In and The Art of Immersion, a landmark book on tech and narrative. A former contributing editor at Wired and contributing writer at Fortune, he now teaches global business executives as faculty director of Columbia University's Strategic Storytelling seminar and heads the Digital Dozen awards program at Columbia's pioneering Digital Storytelling Lab.

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