The art of immersion how the digital generation is remaking Hollywood, Madison Avenue, and the way we tell stories

Wired contributing editor Frank Rose introduces readers to the people who are reshaping media for a two-way world--people like Will Wright (The Sims), James Cameron (Avatar), Damon Lindelof (Lost), and dozens of others whose ideas are changing how we play, how we chill, and even how we think.

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Bibliographic Details
Main Author: Rose, Frank
Format: Books Print Book
Language:English
Published: New York : W.W. Norton & Co., c2011.
Edition:1st ed.
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Table of Contents:
  • The dyslexic storyteller
  • Fear of fiction
  • Deeper
  • Control
  • Forking paths
  • Open worlds
  • The hive mind and the mystery box
  • Television: the game
  • Twitter and nothingness
  • This is your brand on YouTube
  • The one-armed bandit
  • The emotion engine
  • How to build a universe that doesn't fall apart.