One click Jeff Bezos and the rise of Amazon.com
"An insightful look at how Amazon really works and how its founder and CEO makes it happen. Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: Buy now with one click. Why...
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| Main Author: | |
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| Format: | Books Print Book |
| Language: | English |
| Published: |
New York :
Portfolio/Penguin,
2011.
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