One click Jeff Bezos and the rise of Amazon.com
"An insightful look at how Amazon really works and how its founder and CEO makes it happen. Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: Buy now with...
| Main Author: | Brandt, Richard L. |
|---|---|
| Format: | Books Print Book |
| Language: | English |
| Published: |
New York :
Portfolio/Penguin,
2011.
|
| Subjects: |
Table of Contents:
- One click is not enough
- Portrait of the entrepreneur as a young man
- Jeff gets a job
- Jeff discovers the internet
- Three nerds and an accountant
- How to build a better bookstore
- Growing pains
- Money to burn through
- Growing up
- Who you calling a bookstore?
- The crash
- Bezos bets big on the Kindle
- Is Amazon killing the bookstore?
- A cool guy with a funny laugh
- But what kind of manager is he?
- Head in the clouds
- Step by step, courageously.