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The art of the sale learning from the masters about the business of life

An analysis of the role of persuasion in everyday life and the qualities of effective salespeople traces the author's international travels to learn the art and science of selling, discussing the importance of a good narrative and the role of sales as social discourse.

Main Author: Broughton, Philip Delves.
Format: Books Print Book
Language: English
Published: New York : Penguin Press, 2012.
Subjects:
Seibel, Sophie Stein tribute
Selling.
Summary: An analysis of the role of persuasion in everyday life and the qualities of effective salespeople traces the author's international travels to learn the art and science of selling, discussing the importance of a good narrative and the role of sales as social discourse.
Physical Description: 291 p. ; 25 cm.
Bibliography: Includes bibliographical references and index.
ISBN: 9781594203329
1594203326
Author Notes: Philip Delves Broughton was born in Bangladesh and grew up in England. From 1998-2004, he served successively as the New York and Paris bureau chief for The Daily Telegraph of London and reported widely from North and South America, Europe and Africa. He led the Telegraph's coverage of the 9/11 attacks on New York and his reporting has twice been nominated for the British Press Awards. His work has also appeared in the Financial Times , the Wall Street Journal , the Times of London , and the Spectator. In 2006, he received his MBA from Harvard Business School. He currently lives in New York with his wife and two sons.

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