The art of the sale learning from the masters about the business of life

An analysis of the role of persuasion in everyday life and the qualities of effective salespeople traces the author's international travels to learn the art and science of selling, discussing the importance of a good narrative and the role of sales as social discourse.

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Bibliographic Details
Main Author: Broughton, Philip Delves
Format: Books Print Book
Language:English
Published: New York : Penguin Press, 2012.
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003 OCoLC
005 20120406123200.0
008 111003s2012 nyu b 001 0 eng
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100 1 |a Broughton, Philip Delves. 
245 1 4 |a The art of the sale :  |b learning from the masters about the business of life /  |c Philip Delves Broughton. 
260 |a New York :  |b Penguin Press,  |c 2012. 
300 |a 291 p. ;  |c 25 cm. 
504 |a Includes bibliographical references and index. 
505 0 |a Loose robes -- The pitch -- The soul of a salesman -- I believe -- Leveling -- Art and commerce -- The zen of sales -- Hybrid vigor -- Epilogue : lemonade stand. 
520 |a An analysis of the role of persuasion in everyday life and the qualities of effective salespeople traces the author's international travels to learn the art and science of selling, discussing the importance of a good narrative and the role of sales as social discourse. 
650 0 |a Selling. 
690 0 |a Seibel, Sophie Stein tribute 
938 |a Baker and Taylor  |b BTCP  |n BK0009861451 
938 |a YBP Library Services  |b YANK  |n 7192081 
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