Reinventing you define your brand, imagine your future

"Whether you are still building your career or are on the road to reinvention, your personal brand is the ticket that will get you there. Consider this book your bus fare. In Reinventing You, strategy and communication consultant Dorie Clark provides a step-by-step guide to help you assess, build, a...

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Bibliographic Details
Main Author: Clark, Dorie
Format: Books Print Book
Language:English
Published: Boston : Harvard Business Review Press, c2013.
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001 ocn807028875
003 OCoLC
005 20130503160200.0
008 120911s2013 mau b 001 0 eng
010 |a  2012034921 
020 |a 9781422144138 (hbk. : alk. paper) 
020 |a 1422144135 (hbk. : alk. paper) 
035 |a (OCoLC)807028875 
040 |a DLC  |b eng  |c DLC  |d IG#  |d BTCTA  |d YDXCP  |d OCLCO  |d BDX  |d SFR  |d WIM  |d PCB 
050 0 0 |a HF5381  |b .C6593 2013 
082 0 0 |a 650.1  |2 23 
084 |a BUS012000  |2 bisacsh 
100 1 |a Clark, Dorie. 
245 1 0 |a Reinventing you :  |b define your brand, imagine your future /  |c Dorie Clark. 
260 |a Boston :  |b Harvard Business Review Press,  |c c2013. 
300 |a 226 p. ;  |c 22 cm. 
504 |a Includes bibliographical references and index. 
505 0 0 |t The new branding landscape --  |t Recognize where you're starting --  |t Research your destination --  |t Test-drive your path --  |t Develop the skills you need --  |t Who's your mentor? --  |t Leverage your points of difference --  |t Build your narrative --  |t Reintroduce yourself --  |t Prove your worth --  |t Keep it going --  |t Epilogue: Make your reinvention work. 
520 |a "Whether you are still building your career or are on the road to reinvention, your personal brand is the ticket that will get you there. Consider this book your bus fare. In Reinventing You, strategy and communication consultant Dorie Clark provides a step-by-step guide to help you assess, build, and reinvent your personal brand. You may be taking on a new challenge or a career change, shifting into more meaningful work, or simply need to build your own narrative. No matter the reason, taking control of your brand will mean the difference between success and failure. Mixing personal stories with interviews and examples from well-known personalities, Clark walks you through the process of identifying, developing, and then launching your new brand. Reinventing You is a critical step on your road to success"--Provided by publisher. 
650 0 |a Career development. 
650 0 |a Success in business. 
690 0 |a Juhl, Joanne tribute. 
938 |a Ingram  |b INGR  |n 9781422144138 
938 |a Baker and Taylor  |b BTCP  |n BK0011937555 
938 |a YBP Library Services  |b YANK  |n 9566204 
938 |a Brodart  |b BROD  |n 103701451 
994 |a C0  |b PCB 
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