Reinventing you define your brand, imagine your future
"Whether you are still building your career or are on the road to reinvention, your personal brand is the ticket that will get you there. Consider this book your bus fare. In Reinventing You, strategy and communication consultant Dorie Clark provides a step-by-step guide to help you assess, bui...
| Main Author: | Clark, Dorie. |
|---|---|
| Format: | Books Print Book |
| Language: | English |
| Published: |
Boston :
Harvard Business Review Press,
c2013.
|
| Subjects: |
Table of Contents:
- The new branding landscape
- Recognize where you're starting
- Research your destination
- Test-drive your path
- Develop the skills you need
- Who's your mentor?
- Leverage your points of difference
- Build your narrative
- Reintroduce yourself
- Prove your worth
- Keep it going
- Epilogue: Make your reinvention work.