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The why axis hidden motives and the undiscovered economics of everyday life

A colorful examination of why people do what they do-- observed through the lens of incentives that can spur people to achieve-- as reviewed by two superstars revolutionizing economics.

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Bibliographic Details
Main Author:	Gneezy, Uri
Other Authors:	List, John A., 1968-
Format:	Books Print Book
Language:	English
Published:	New York : PublicAffairs, 2013.
Subjects:	Economics > Psychological aspects. Motivation (Psychology) > Economic aspects.
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Description
Summary:	A colorful examination of why people do what they do-- observed through the lens of incentives that can spur people to achieve-- as reviewed by two superstars revolutionizing economics.
Physical Description:	xi, 267 pages : illustrations ; 25 cm
Bibliography:	Includes bibliographical references and index.
ISBN:	9781610393119 (hardcover) 1610393112 (hardcover)
Author Notes:	Uri Gneezy was born and raised in Israel, where he learned applied game theory firsthand in the streets of Tel Aviv. Dr. Gneezy is the Epstein/Atkinson Endowed Chair in Behavioral Economics and professor of economics and strategy at the Rady School of Management at the University of California, San Diego. John A. List grew up in a working-class family in Wisconsin -- where his father drove trucks for a living -- and learned economics in hobby markets. Dr. List is the Homer J. Livingston Professor of Economics at the University of Chicago. He has been a research associate at the National Bureau of Economics (NBER) for more than a decade and served as senior economist on the President's Council of Economic Advisors for environmental and resource economics.