The why axis hidden motives and the undiscovered economics of everyday life

A colorful examination of why people do what they do-- observed through the lens of incentives that can spur people to achieve-- as reviewed by two superstars revolutionizing economics.

Main Author: Gneezy, Uri.
Other Authors: List, John A., 1968-
Format: Books Print Book
Language: English
Published: New York : PublicAffairs, 2013.
Subjects:
Table of Contents:
  • Getting beyond assumptions : what makes people do what they do?
  • How can you get people to do what you want? : when incentives (don't) work and why
  • What can Craigslist, mazes, and a ball and bucket teach us about why women earn less than men? : on the plains below Kilimanjaro
  • What can a matrilineal society teach us about women and competition? : a visit to the Khasi
  • How can sad silver medalists and happy bronze medalists help us close the achievement gap? : public education : the $627 billion problem
  • How can poor kids catch rich kids in just months? : a voyage to preschool
  • What seven words can end discrimination? : I don't really hate you, I just like money
  • Be careful what you choose, it may be used against you! : the hidden motives behind discrimination
  • How can we save ourselves from ourselves? :using field experiments to inform life and death situations
  • What really makes people give to charity? : don't appeal to people's hearts, appeal to their vanity
  • What can cleft palates and opt-out boxes teach us about people's reasons for giving to charity? : the remarkable phenomenon of reciprocity
  • Why is today's business manager an endangered species? : creating a culture of experimentation at your business
  • How to change the world
  • or at least get a better deal : life is a laboratory.