The why axis hidden motives and the undiscovered economics of everyday life
A colorful examination of why people do what they do-- observed through the lens of incentives that can spur people to achieve-- as reviewed by two superstars revolutionizing economics.
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| Format: | Books Print Book |
| Language: | English |
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New York :
PublicAffairs,
2013.
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Table of Contents:
- Getting beyond assumptions : what makes people do what they do?
- How can you get people to do what you want? : when incentives (don't) work and why
- What can Craigslist, mazes, and a ball and bucket teach us about why women earn less than men? : on the plains below Kilimanjaro
- What can a matrilineal society teach us about women and competition? : a visit to the Khasi
- How can sad silver medalists and happy bronze medalists help us close the achievement gap? : public education : the $627 billion problem
- How can poor kids catch rich kids in just months? : a voyage to preschool
- What seven words can end discrimination? : I don't really hate you, I just like money
- Be careful what you choose, it may be used against you! : the hidden motives behind discrimination
- How can we save ourselves from ourselves? :using field experiments to inform life and death situations
- What really makes people give to charity? : don't appeal to people's hearts, appeal to their vanity
- What can cleft palates and opt-out boxes teach us about people's reasons for giving to charity? : the remarkable phenomenon of reciprocity
- Why is today's business manager an endangered species? : creating a culture of experimentation at your business
- How to change the world-- or at least get a better deal : life is a laboratory.
