Pitch perfect how to say it right the first time, every time

Introducing his simple Principles of Persuasion, the media guru and Award-winning correspondent shows business leaders how to craft the right message and deliver it using the right language - both verbal and nonverbal - to get what they want. --Publishers description.

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Bibliographic Details
Main Author: McGowan, Bill (Author)
Other Authors: Bowman, Alisa
Format: Books Print Book
Language:English
Published: New York, NY : Harper Business, an imprint of HarperCollins Publishers, [2014]
Edition:First edition.
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520 |a Introducing his simple Principles of Persuasion, the media guru and Award-winning correspondent shows business leaders how to craft the right message and deliver it using the right language - both verbal and nonverbal - to get what they want. --Publishers description. 
505 0 |a The language of success -- The principles of persuasion -- The headline principle -- The Scorsese principle -- The pasta-sauce principle -- The no-tailgating principle -- The conviction principle -- The curiosity principle -- The Draper principle -- How to think on your feet -- The seven principles at work -- The seven principles at home -- The seven principles and you. 
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650 0 |a Interpersonal communication. 
700 1 |a Bowman, Alisa. 
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