Pitch perfect how to say it right the first time, every time
Introducing his simple Principles of Persuasion, the media guru and Award-winning correspondent shows business leaders how to craft the right message and deliver it using the right language - both verbal and nonverbal - to get what they want. --Publishers description.
| Main Author: | McGowan, Bill (Author) |
|---|---|
| Other Authors: | Bowman, Alisa. |
| Format: | Books Print Book |
| Language: | English |
| Published: |
New York, NY :
Harper Business, an imprint of HarperCollins Publishers,
[2014]
|
| Edition: | First edition. |
| Subjects: |
Table of Contents:
- The language of success
- The principles of persuasion
- The headline principle
- The Scorsese principle
- The pasta-sauce principle
- The no-tailgating principle
- The conviction principle
- The curiosity principle
- The Draper principle
- How to think on your feet
- The seven principles at work
- The seven principles at home
- The seven principles and you.