Keep your donors the guide to better communications & stronger relationships
"Written by fundraising experts Tom Ahern and Simone Joyaux, Keep Your Donors is a new, winning guide to making disappointing donor retention rates a thing of the past. This practical and provocative book will show you how to master the strategies and tactics that make fundraising communications pro...
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Books Print Book |
| Language: | English |
| Published: |
Hoboken, N.J. :
John Wiley & Sons,
c2008.
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| Series: | AFP fund development series.
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| Subjects: | |
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| 003 | OCoLC | ||
| 005 | 20160809095500.0 | ||
| 008 | 080124s2008 njua b 001 0 eng d | ||
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| 050 | 0 | 0 | |a HG177 |b .A34 2008 |
| 082 | 0 | 4 | |a 658.15224 |2 22 |
| 100 | 1 | |a Ahern, Tom. | |
| 245 | 1 | 0 | |a Keep your donors : |b the guide to better communications & stronger relationships / |c Tom Ahern, Simone Joyaux. |
| 260 | |a Hoboken, N.J. : |b John Wiley & Sons, |c c2008. | ||
| 300 | |a xxiv, 453 p. : |b ill. ; |c 26 cm. | ||
| 440 | 0 | |a AFP fund development series. | |
| 504 | |a Includes bibliographical references (p. 431-433) and index. | ||
| 505 | 0 | |a Ch. 1. Beginning at the beginning : the context for everything else -- ch. 2. The red pants factor : a story about the power of questioning -- ch. 3. Key components of effective organizations : part of the larger context for this work -- ch. 4. What relationships are and why we have them : the art of human interaction -- ch. 5. Five rather deadly sins : warnings about relationships and solicitation -- ch. 6. Eight steps to develop and nurture relationships : it's what I'm buying that counts -- ch. 7. Identify the predisposed : finding new prospects for your organization -- ch. 8. Understanding the fundamentals of marketing and communications : the right message to the right person at the right time -- ch. 9. Emotions : the decision makers -- ch. 10. Relationship building : details about steps #3 and #5 : getting to know you -- ch. 11. Creating your relationship-building plan : write it down -- ch. 12. Planning donor communications : stay in touch -- ch. 13. Characteristics of effective communications : how the sausage gets made -- ch. 14. Are you really donor-centered? are your donors truly loyal? : why building a better mousetrap doesn't work unless your donors are mice -- ch. 15. Telling a story : then what happened? -- ch. 16. Communications and social styles : did you see what I mean? -- ch. 17. Conversation nurtures relationships : asking questions to learn more -- ch. 18. The case for support : why should anyone give you money? -- ch. 19. The donor newsletter : how to cultivate (i.e., retain) donors -- ch. 20. The web site home page : click, search, do, read? : not so much -- ch. 21. Tips for writing : think first, write later -- ch. 22. Readability : visual aspects of good communication -- ch. 23. Monitoring progress and measuring results : how effective are your communications? -- ch. 24. Monitoring progress and measuring results : how good is your relationship-building program? -- ch. 25. Coda : philanthropy's moral dilemma. | |
| 520 | 0 | |a "Written by fundraising experts Tom Ahern and Simone Joyaux, Keep Your Donors is a new, winning guide to making disappointing donor retention rates a thing of the past. This practical and provocative book will show you how to master the strategies and tactics that make fundraising communications profitable. Filled with case studies and based in part on the CFRE and AFP job analyses, Keep Your Donors is your definitive guide to getting new donors -- and keeping them -- for many years to come."--From publisher's website. | |
| 650 | 0 | |a Fund raising. | |
| 650 | 0 | |a Nonprofit organizations |x Finance. | |
| 650 | 0 | |a Business communication. | |
| 650 | 0 | |a Customer relations. | |
| 700 | 1 | |a Joyaux, Simone P. | |
| 938 | |a Baker and Taylor |b BTCP |n BK0007414666 | ||
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| 999 | |a 368305 | ||
