Keep your donors the guide to better communications & stronger relationships
"Written by fundraising experts Tom Ahern and Simone Joyaux, Keep Your Donors is a new, winning guide to making disappointing donor retention rates a thing of the past. This practical and provocative book will show you how to master the strategies and tactics that make fundraising communication...
| Main Author: | Ahern, Tom. |
|---|---|
| Other Authors: | Joyaux, Simone P. |
| Format: | Books Print Book |
| Language: | English |
| Published: |
Hoboken, N.J. :
John Wiley & Sons,
c2008.
|
| Series: |
AFP fund development series.
|
| Subjects: |
Table of Contents:
- Ch. 1. Beginning at the beginning : the context for everything else
- ch. 2. The red pants factor : a story about the power of questioning
- ch. 3. Key components of effective organizations : part of the larger context for this work
- ch. 4. What relationships are and why we have them : the art of human interaction
- ch. 5. Five rather deadly sins : warnings about relationships and solicitation
- ch. 6. Eight steps to develop and nurture relationships : it's what I'm buying that counts
- ch. 7. Identify the predisposed : finding new prospects for your organization
- ch. 8. Understanding the fundamentals of marketing and communications : the right message to the right person at the right time
- ch. 9. Emotions : the decision makers
- ch. 10. Relationship building : details about steps #3 and #5 : getting to know you
- ch. 11. Creating your relationship-building plan : write it down
- ch. 12. Planning donor communications : stay in touch
- ch. 13. Characteristics of effective communications : how the sausage gets made
- ch. 14. Are you really donor-centered? are your donors truly loyal? : why building a better mousetrap doesn't work unless your donors are mice
- ch. 15. Telling a story : then what happened?
- ch. 16. Communications and social styles : did you see what I mean?
- ch. 17. Conversation nurtures relationships : asking questions to learn more
- ch. 18. The case for support : why should anyone give you money?
- ch. 19. The donor newsletter : how to cultivate (i.e., retain) donors
- ch. 20. The web site home page : click, search, do, read? : not so much
- ch. 21. Tips for writing : think first, write later
- ch. 22. Readability : visual aspects of good communication
- ch. 23. Monitoring progress and measuring results : how effective are your communications?
- ch. 24. Monitoring progress and measuring results : how good is your relationship-building program?
- ch. 25. Coda : philanthropy's moral dilemma.